The future is clear, but even today, consuming plant-based protein is something that’s already occurring widely around the world. In the past decade, consumers have been seeking out high protein foods (up 40% compared to a decade ago) and that trend looks to continue into the foreseeable future. In a study conducted in 2014, consumer awareness of plant proteins (including soy) was at or above 60% and half agree that proteins from plant sources are better. https://articles.myherbalife.com/en-in/content/plant-based-protein-a-sustainable-food-staple